EP 176: Incredible good content - Marina Specht on innovation in Marketing, leadership and mindset.

Marina Specht CEO of McCann WorldGroup Spain. She spent the first half of her career as an entrepreneur, building a successful branded content agency. The last 15 years she focused on digital marketing, data strategy and digital business transformation, driving innovation and bottom line growth for Fortune 500 companies


Marina was awarded:

#Ad Age Women to Watch 2016

#PWC Women to Watch 2017-18

#Top 100 Leading Women Spain 2021


Marina shared her story and the superpower behind her success, and of course we talked about the innovation and changes in marketing and businesses over the last decades.

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EP 174: Incredible good content - Marina Specht on innovation in Marketing, leadership and mindset

Marina Specht CEO of McCann WorldGroup Spain. She spent the first half of her career as an entrepreneur, building a successful branded content agency. The last 15 years she focused on digital marketing, data strategy and digital business transformation, driving innovation and bottom line growth for Fortune 500 companies

Marina was awarded:

  • #Ad Age Women to Watch 2016

  • #PWC Women to Watch 2017-18

  • #Top 100 Leading Women Spain 2021

Marina shared her story and the superpower behind her success, and of course we talked about the innovation and changes in marketing and businesses over the last decades.

Guest Links: 

Marina on linkedin: https://www.linkedin.com/in/marinaspecht/

Website: https://www.mccann.es/

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EP 177: Nobody cares about innovation - Lemuel Lasher on corporate innovation and a global innovation marketplace

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EP 175: How do I manage stakeholders - the human way? - HIQA with Jens Heitland